We focused on a strategy that prioritized quality and local relevance. Instead of cluttering the site with more ads, we worked on intelligent fill. We connected Publimetro’s inventory directly with premium advertisers and agencies specifically within Mexico.

By using our IR Bidding System, we forced these local premium buyers to compete in real time against global ad exchanges. This ensured that every single ad space was sold to the highest bidder. Because the ads were coming from local brands relevant to a Mexican audience, they performed much better, allowing us to keep the site’s ad units almost entirely full at all times.